FRFlordelyn RuizCHANNEL STRATEGY & PARTNER GROWTH

Hardware · Software · PaaS · SaaS

Build partnerships.
Drive channel growth.

Building and managing sales channels and partner relationships, aligning market opportunities, technical capabilities and commercial execution to build pipeline, win business and grow revenue.

Channel sales. Partnership development. Commercial execution.

Channel Sales & Partner Development

Connecting the ecosystem.
Creating commercial growth.

Bringing partners, people and technology together to turn channel strategy into commercial results—through joint business planning, partner development and hands-on sales execution.

Based in France · Channel experience across Europe and APAC

HARDWARE & SOFTWAREINDUSTRIAL IoT & EMBEDDEDCYBERSECURITYPAAS & SAAS

Meet Flordelyn

Commercially driven.
Entrepreneurial in approach.

View LinkedIn profile

Building, managing and growing sales channels through partner development, joint business planning and commercial execution. My experience spans industrial IoT, embedded technology and cybersecurity, bringing hardware and software partners together around customer needs.

I coordinate internal key account managers and inside sales, lead teams during partner visits and targeted training, and enable partner sales and technical teams. Clear priorities, shared accountability and regular business reviews turn collaboration into practical action.

I’m interested in channel sales and partner development leadership opportunities where I can contribute to regional growth and stronger partner performance.

Languages

Select a language to see more detail.

How I can help & add value

A practical path to
partner growth.

Understanding the market and technology landscape helps identify where to compete, which partners to engage and how to create value together.

Focused support for technology vendors and partner teams, from choosing the right direction and onboarding partners to growing joint business and improving performance.

Channel strategy & advisory

Define your ideal partners, map routes to market and prioritise the opportunities that make commercial sense.

Partner profile · Market mapping · Segmentation

Partner development & onboarding

Recruit with purpose and build a structured start, with sales readiness, technical enablement and shared commitments.

Qualification · Recruitment · 30/60/90-day plans

Joint GTM & account growth

Bring vendor and partner teams together around new business, co-selling, upsell, cross-sell and recurring revenue.

Joint business plans · Account planning · Pipeline reviews

Performance & enablement

Turn partner reviews into decisions, actions and better use of your time and investment.

KPIs · QBRs · Partner health · Workshops

The Channel Manager Starter Kit, by Flordelyn Ruiz

36-page guide + 10 editable templates

Tools for Channel Managers

The Channel Manager
Starter Kit.

A practical guide and editable templates I created from 10+ years of channel sales and partner development experience.

A clear starting point for building and managing partner channels. Move from ecosystem fundamentals to recruiting, onboarding, pipeline, performance and scaling.

  • Built for hardware, software, PaaS and SaaS channels
  • 10 editable Excel templates for day-to-day execution
  • New business, upsell, cross-sell and joint selling

Coming soon · Join the launch list for availability and pricing.

Take a look inside

From partner conversations to clear actions.

Explore three examples of how to use the tools. These illustrative samples show the approach; the full editable workbooks are part of the kit.

Qualify the right partner

Assess market fit, capabilities and commercial potential.

Build a structured start

Set priorities and shared commitments through a 30/60/90-day onboarding plan.

Review performance together

Bring pipeline, priorities and follow-up actions into a structured partner review.

Selected experience & public work

Partnerships in practice.

Regional channel growth, partner development and cross-functional execution.

ADVANTECH · FRANCE & IBERIA

Growing a strategic partner network

Managed and developed 12 strategic channel partners, aligning joint business plans, pipeline reviews and enablement with commercial priorities.

My contribution

Led QBRs and weekly business reviews, addressed performance gaps and worked with partners and end customers on new business, upsell and cross-sell opportunities.

EXEIN · EMBEDDED CYBERSECURITY

Building the partner foundations

Developed an OEM partner network through co-selling and expanded engagement to VARs, SIs, MSPs and resellers.

My contribution

Designed onboarding, enablement and commercial models, and engaged senior commercial and technical stakeholders on connected-device security and CRA, RED and IEC 62443 requirements.

INTEGRAL SYSTEM × ADVANTECH

Connecting hardware and software

Partner development and joint opportunities around industrial IoT, WISE-IoT, SaaS and predictive maintenance.

CROSS-FUNCTIONAL LEADERSHIP

Bringing the right people together

Coordinated account teams and inside sales, led internal teams during partner visits, and delivered targeted enablement with commercial and technical colleagues.

How I work

Align partner needs with internal expertise, establish a shared objective and agree concrete follow-up actions to support capability development and commercial execution.

Advantech
Regional channel strategy & growth
Exein
Cybersecurity partner development
IPC Systems / Etrali
International channel programs · APAC, Southern Europe & MENA

Let’s start a conversation

Build the next stage
of channel growth.

Let’s talk about partner ecosystems, commercial growth and opportunities to work together.

Let’s connect

Channel sales · Partner development · Regional leadership

Based in France · Working internationally.