Channel strategy & advisory
Define your ideal partners, map routes to market and prioritise the opportunities that make commercial sense.
Hardware · Software · PaaS · SaaS
Build partnerships.
Drive channel growth.
Building and managing sales channels and partner relationships, aligning market opportunities, technical capabilities and commercial execution to build pipeline, win business and grow revenue.
Channel sales. Partnership development. Commercial execution.
Channel Sales & Partner Development
Connecting the ecosystem.
Creating commercial growth.
Bringing partners, people and technology together to turn channel strategy into commercial results—through joint business planning, partner development and hands-on sales execution.
Based in France · Channel experience across Europe and APAC
HARDWARE & SOFTWAREINDUSTRIAL IoT & EMBEDDEDCYBERSECURITYPAAS & SAAS
Building, managing and growing sales channels through partner development, joint business planning and commercial execution. My experience spans industrial IoT, embedded technology and cybersecurity, bringing hardware and software partners together around customer needs.
I coordinate internal key account managers and inside sales, lead teams during partner visits and targeted training, and enable partner sales and technical teams. Clear priorities, shared accountability and regular business reviews turn collaboration into practical action.
I’m interested in channel sales and partner development leadership opportunities where I can contribute to regional growth and stronger partner performance.
Languages
Select a language to see more detail.
How I can help & add value
A practical path to
partner growth.
Understanding the market and technology landscape helps identify where to compete, which partners to engage and how to create value together.
Focused support for technology vendors and partner teams, from choosing the right direction and onboarding partners to growing joint business and improving performance.
Partner development & onboarding
Recruit with purpose and build a structured start, with sales readiness, technical enablement and shared commitments.
Joint GTM & account growth
Bring vendor and partner teams together around new business, co-selling, upsell, cross-sell and recurring revenue.
Performance & enablement
Turn partner reviews into decisions, actions and better use of your time and investment.
36-page guide + 10 editable templates
Tools for Channel Managers
The Channel Manager
Starter Kit.
A practical guide and editable templates I created from 10+ years of channel sales and partner development experience.
A clear starting point for building and managing partner channels. Move from ecosystem fundamentals to recruiting, onboarding, pipeline, performance and scaling.
- Built for hardware, software, PaaS and SaaS channels
- 10 editable Excel templates for day-to-day execution
- New business, upsell, cross-sell and joint selling
Coming soon · Join the launch list for availability and pricing.
Take a look inside
From partner conversations to clear actions.
Explore three examples of how to use the tools. These illustrative samples show the approach; the full editable workbooks are part of the kit.
Qualify the right partner
Assess market fit, capabilities and commercial potential.
Build a structured start
Set priorities and shared commitments through a 30/60/90-day onboarding plan.
Review performance together
Bring pipeline, priorities and follow-up actions into a structured partner review.
Selected experience & Public work
Partnerships in practice.
Partner development, joint business opportunities and commercial execution, illustrated through public collaborations and publications.
Integral System × Advantech
Integral System’s industrial IoT page features a message from Flordelyn Ruiz on behalf of Advantech alongside its World Partner Conference story in Taiwan.
- Business focus
- Develop a technology partnership around industrial IoT and customer solutions.
- Partner development
- Commercial and technical collaboration with Integral System around industrial IoT solutions and joint business opportunities.
- Collaboration in practice
- The public examples below show the partnership’s WISE-IoT, SaaS and PHM activities.
Industrial IoT innovation in France
The Advantech and Integral System partnership connects industrial IoT, WISE-IoT solutions and the partner’s journey toward a SaaS business model.
View partnership publicationCo-creation in France
A look at the Integral System relationship, Premier Partner development and its deployment of a PHM iFactory solution in France.
- Partner development
- Partner development and collaboration around industrial solutions and customer opportunities.
- Results & outcomes
- A PHM iFactory deployment in France, described in the collaboration publication.
See the original publication for the project context.
View the collaborationConnecting the partner ecosystem
Event publications bring together the wider technology and channel ecosystem—including NVIDIA, AWS, Orange and TechData—with opportunities for partners to connect across business and technology.
- Partner development
- Development of an integrated hardware and software partner ecosystem and a collaboration framework for cross-partner solutions and business opportunities.
- Collaboration in practice
- Alignment of partner capabilities with customer needs through coordinated commercial and technical collaboration.
Explore the public event examples.
A partnership built to grow
Collaboration with the Factory Systemes team through partner kick-offs and business discussions. The 2023 kick-off publication recognises the team’s reported 40% growth in 2022 and looks ahead to further joint opportunities.
Advantech
Regional channel strategy & growthExein
Cybersecurity partner developmentIPC Systems / Etrali
International channel programs · APAC, Southern Europe & MENA
Regional channel strategy & growthExein
Cybersecurity partner developmentIPC Systems / Etrali
International channel programs · APAC, Southern Europe & MENA
Let’s start a conversation
Build the next stage
of channel growth.
Let’s talk about partner ecosystems, commercial growth and opportunities to work together.
Let’s connect
Channel sales · Partner development · Regional leadership
Based in France · Working internationally.