Market coverage & commercial strategy
Define market priorities, routes to market and joint go to market plans that focus commercial effort.
Win new business.
Grow accounts.
Retain clients.
10+ years of international B2B technology experience across account management, business development, partnerships and distribution.
Meet Flordelyn
Commercially driven.
Entrepreneurial in approach.
I bring 10+ years of international B2B technology experience across business development, account management, channel sales and distribution, spanning Europe and APAC.
I define commercial priorities and market coverage, prospect customers, recruit partners and develop sales opportunities. I combine winning new business with growing existing accounts through direct customer engagement, co selling, upselling and cross selling.
My track record includes 42% growth in Iberia, more than 10% overall channel growth and €10M+ in partner projects, alongside management of a €20M+ pipeline.
My experience spans industrial IoT, embedded technology and cybersecurity across hardware, software and platform ecosystems. I connect customer needs with the right solutions and turn commercial plans into action.
Languages
Select a language to see more detail.
How I can help & add value
Strategy, relationships
and commercial execution.
Connecting the ecosystem. Creating commercial growth.
Bringing partners, people and technology together through joint business planning, partner development and practical sales execution.
New business & partner acquisition
Prospect customers, recruit partners and develop qualified sales opportunities.
Account development & revenue growth
Grow existing business through account planning, co selling, upselling and cross selling.
Sales execution & performance
Progress opportunities through clear priorities, pipeline reviews and consistent commercial follow up.
Hardware & software · Industrial IoT · Embedded cybersecurity · PaaS & SaaS
Selected experience & Public work
Partnerships in practice.
Partner development, joint business opportunities and commercial execution, illustrated through public collaborations and publications.
Integral System × Advantech
Industrial IoT collaboration, with a message from Flordelyn Ruiz on behalf of Advantech and the partner’s World Partner Conference story in Taiwan.
View partner publicationIndustrial IoT innovation in France
The Advantech and Integral System partnership connects industrial IoT, WISE-IoT solutions and the partner’s journey toward a SaaS business model.
View partnership publicationCo-creation in France
Integral System’s Premier Partner development and deployment of a PHM iFactory solution in France.
View the collaborationConnecting the partner ecosystem
Public events connecting business and technology across the wider partner ecosystem, including NVIDIA, AWS, Orange and TechData.
View event publication 1View event publication 2A partnership built to grow
Factory Systemes partner kick-offs and business discussions, including a publication recognising the team’s reported 40% growth in 2022.
View the partner growth storyView the partner team visitAdvantechRegional channel strategy & growth
ExeinCybersecurity partner development
IPC Systems / EtraliInternational channel programs
Let’s start a conversation
New business. Stronger accounts.
Commercial growth.
Let’s talk about opportunities where my experience in business development, account management, channel sales and distribution can contribute.
Connect with Flordelyn Based in France · Working internationally.Tools for Channel Managers
Practical tools for developing
and managing partner business.
Channel Manager Starter Kit
A 36-page guide and 10 practical templates I created to help professionals structure and manage partner channels.
Explore the Starter KitCHANNEL PERFORMANCE HUB
Connect partner performance with commercial action.
Bring partner performance, commercial priorities, joint planning and sales follow up into a structured approach to developing business.
Explore Channel Performance Hub